Saturday, 10 October 2009

Marketing Meatloaf

Analysis of Documentary:

Type of Documentary: Mixed
Themes: Marketing/Music Industry
Narrative Structure: Single-Strand/Non-Linear/Closed

Camerawork:
Handheld
Low angle - Radio City - Pan down to entrance full of people - establish location
Point of View shots (behind-the-scene exclusive outlook)
Low-angle shots of meatloaf - signifies importance
Interviews - positioned either left or right of camera, close-up/medium close-ups
Detail shots - e.g. close-up on meatloaf's monster nails.
Rotation shot
Close-up on press conference of meatloaf
Pan-overs of albums.
Side-shot handheld of conference with Meatloaf after accepting Grammy - authenticity (watching as an onlooker ourselves)
Wide shots/Pans/zooms of stills

Mise-En-Scene:
The Music Biz magazine - opening.
Brit awards posters with dates on, behind film stars (time awareness)
Interviews - metres moving up and down (sense of urgency), recording studio
Hard rock cafe poster - establishes location
Marketing screen (being watched)

Sound:
Opening - bouncy music
Voiceover
Matched music to film - e.g. positive music for good times, Dark/sinister music used for bad times (e.g. dramatic soundtrack used when meatloaf's bankruptcy is mentioned).
Sound effects - e.g. heartbeat (serious facts)
Different Meatloaf song's used frequently
Diegetic talk in production of music video

Editing:
Superimposed image of man talking over a film screen of meatloaf playing - visual stimulus
Lots of Dissolves
Cuts
Flash of image (matches YMCA music)
Shot reverse shot
Juxtaposition
Stills

Archive Material:
Clips of famous people walk-bys.
Clips of interviewees being interviewed by someone else
Clips of Elton John
Clips of media workers - bored - already rehearsed
Awards evening clips/concert clips
Virgin Records
Many pans over stills of words 'meatloaf' and song names.
Music video clips
Newspapers (e.g. 'The Independent')
Top of the Pops
Magazine front covers (e.g. KERRANG!, Q, Sunday, Vox, etc. - Rock audience)
Posters
'Singles Chart'

Graphics:
Moving images/film fit into music magazine space (portray stories involved)
Graphic CD shot (many angles used)
Lake - reflective image
Credit strip at finish
Stills

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