Task 4

Audience Research
Questionnaire:


1) Are you…?
□ Male □ Female




2) What is your age?
□ 15–19 □ 20-24 □ 25-29 □ 30-34 □ 35-40




3) What is your occupation?



4) Have you got a tattoo?
□ Yes □ No



If yes, what part of body do you have it on?




5) What does the word tattoo mean to you?



6) What is your favourite colour?
□ Red □ Blue □ Green □ Yellow
□ Black □ White □ Other (please specify)__________



7) Who is you favourite celebrity/idol?



8) Does your favourite celebrity/idol have a tattoo?



9) What is a meaningful image to you?



10) Are you religious?
□ Yes □ No □ Undecided




11) Do your parents approve/have approved of tattoos?
□ Yes □ No

If no, why not?



12) If you don’t have a tattoo or if you want one, what would you like?





Questionnaire Results:



1) Are you….?

Male – 11 Female – 19

Conclusion: There were 11 males and 19 females that took our questionnaire; because there were more females than males this shows that our documentary may be biased towards the female gender of the audience. We will have to take this into account so we don’t overlook the male audience, and as to make sure the documentary appeals towards both genders equally.

2) What is your age?

Conclusion: Looking at the results, the majority of our audience opinions will rely on people aged 15-19. As the next greater quantity of age lies in the 35-40’s category, we have basically got enough evidence to support both the youngest and oldest age, and this will hopefully account for the lack of information claimed by the other ages in between. Taking this in, we therefore should be able to comprise a documentary relative to every person between the ages of 15-40 – our target audience.

3) What is your occupation?

Conclusion: From the pie chart we can see that our documentary will attract a broad range of audiences. This tells us that we must make sure that we keep the documentary interesting for everyone, by appealing to subjects relative their common interests.

4) Have you got a tattoo?

Yes – 10 No – 20

Conclusion: 2/3rds of the participants answered ‘No’ to this question, which could create a problem within how much interest there is from our documentary for our target population. However, there is the 1/3rd of the audience who do have tattoos, showing that significant proportions have got tattoos and that our subject for the documentary may draw at least 1/3rd of the populations attention. Also, taking into account that the documentary is about tattoos and will be aimed at people with them as well as without, the other 2/3rds of the population may still be intrigued, increasing viewers and appealing to a wider target audience.

If yes, what part of the body do you have it on?

(image will be uploaded soon)

Conclusion: The parts of the body which people desire to get tattoos are varied, which allows us to use a greater variety of footage (e.g. images of different tattoos in different places).

5) What does the word 'Tattoo' mean to you?

Conclusion: Looking at the graph we can see that greatest meaning for the word 'tattoo', according to our participants, is that it is a 'picture on a person’s body'. The second most popular answer was a life long memory. Combining both these answers informs us that most people may think of a tattoo as a picture which represents something to the person wearing it, and that different images can mean different things for everyone. Extracting this meaning, we can now go on to portray it in our finished documentary of tattoos.

6) What is your favourite colour?Conclusion: From the graph we can see that most of our participant's favourite colour is red with, the colour blue coming close second. We will incorporate these colours in the documentary as to attract more of an audience to our documentary.

7) Who is your favourite celebrity/idol?

Conclusion: From these results we can draw the conclusion that the most idolised celebrities are Cheryl Cole and Beyonce, which were both recorded to have tattoos. This therefore gives us the preferred option to use these two celebrities in our documentary, as most people recognise them and this will regulate more of an interest to the documentary.

8) Does your favourite celebrity idol have a tattoo?

Yes – 15 No – 15

Conclusion: From the results we can see that in our documentary we will have to explore the issue regarding “Do celebrities influence people getting a tattoo”.

9) What is a meaningful image to you?

Conclusion: From the pie chart we can see that Nature/emotional/family(including background)-related images are most popular when it comes to tattoos and what they mean to different people. This tells us that not every image means the same to each individual audience, and that we should try to use a wide-range of images to portray the subject of meaning, including these top 5 selected images.

10) Are you Religious?

Yes: 6 No: 19 Undecided: 5

Conclusion: From the results we can see that a majority of the population may not be religious, however this does not mean we can not have some debate between different religions and their views on getting a tattoo.

11) Do your parents approve/have approved of tattoos?

Yes – 16 No – 14


Conclusion: From the results we can see another issue we may need to address in the documentary is “Why might parent's feel having a tattoo is bad?”

If No, Why not?Conclusion: These results reinforce the issue about parents disagreements on tattoos. From the results we can plan questions or plan a segment about the different reasons parents give to their children when rejecting them the right to get a tattoo, and why that might be.

12) If you don’t have a tattoo or if you want one, what would you like?

Conclusion: From the piece chart we can see that tattoos are developing and people don’t seem to want the traditional tattoos such as a rose anymore. People are starting to come up with their own ideas about what tattoo they want, whether it is simple imagery or personal meaning, and this is another thing we can discuss in our documentary.