October 24th 2008

We were shown a selection of symbols/words, and asked to write down what they reminded us of. The following are the symbols/words and my explanations:

Christmas – A time of togetherness and happiness, exchanging gratitude to all close relatives and friends.

Hotel – Accommodation

- Nazi Germany


X – Noughts and crosses
__- Kisses

- Dying bud of a flower
- (is actually a symbol for delete)


The lesson then moved on, with the teacher introducing us to Ferdinand De Saussare, and also some media techniques.
I took down notes:

Ferdinand De Saussare – Swiss linguist
___________________ - Semiotic (sign) Theory
___________________ -_X___________X
____________________Sign _ = ____Signifier_____= __ Signified
________________________________Physical appearance______Metal Concept


Signifies] _______Interchangeable
Connotes]______ _- (both the same meaning)


A Media product can only have one meaning
More than one meaning = Failure

I THINK – never use.